TypeDrift is a type design foundry started by designers Joe Bosack and T.J. Harley. Recognized for their award-winning work within the sports design industry, both Bosack and Harley wanted to offer their services to a much broader audience. Since custom type design is a core service offered by both designers, it was only natural that they turn their attention to developing custom typefaces for designers to use every day. Thus, TypeDrift was born.
More About Joe
Joe began his career in the creative services department of the National Hockey League. At the NHL, Joe played a pivotal role in the development of numerous league-wide branding efforts as well as those of individual teams. Upon leaving the NHL, Joe accepted a position as art director for Fila U.S.A., where he applied his abilities to help brand and launch a successful new addition to the Fila product line. In 1998, Joe founded his eponymous sports branding shop, a firm that today is recognized by both sports and creative professionals as one of the leaders in the industry.
Joe graduated Magna Cum Laude from Temple University’s Tyler School of Art with a BFA in Graphic Design. He lives in Pottsville PA with his wife, Christina and two boys, Brendan and Quinn.
More About T.J.
T.J. Harley is the President and Creative Director of Harley Creative, an Atlanta-based design studio, specializing in graphic design and visual communication strategies.
Harley’s design work has been used by some of the premier brands in sports and higher education, including the New York Yankees, NYCFC, the NCAA, The University of Texas, The University of Michigan, the University of Florida and The University of Alabama. His work has also been used by the some of the biggest events in sports, such as the BCS National Championship Game, NCAA Final Four, Little League World Series, Citrus Bowl, The Kentucky Derby, FedEx Orange Bowl, SEC football and basketball championships, and the Big 12 Championship. Harley has also lent his creative expertise to other prominent sports brands including Richard Petty, Arnold Palmer, Churchill Downs and Danica Patrick.
Harley is the former Creative Director of IMG College and a 2001 graduate of Clemson University, where he majored in Graphic Communications. He has won several awards for his work, including the Graphic Design USA Magazine In-House Design Award for logo design in 2009. He is an avid Clemson Tigers and New York Mets fan. Harley currently resides in Smyrna, Georgia with his wife Nicole, sons Leo and Max, and beagle Rugby.